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The novelty dimension could maintain consumers exploring a buying website, whereas the complexity dimension may induce impulse purchases. One of the nice benefits of online shopping is the ability to read product evaluations, written both by consultants or fellow internet buyers. According to the research, evaluations on electronics (57%) corresponding to DVD gamers, cellphones, or PlayStations, and so on, evaluations on cars (45%), and critiques on software program (37%) play an necessary role in influencing shoppers who tend to …