BMW plans to launch its first new standalone Alpina model in 2027, a vehicle inspired by the BMW 7-series, according to the company’s announcement on October 1, 2026. The Bavarian automaker confirmed that the car will maintain four doors, diverging from the two-door Vision BMW Alpina concept shown at Villa d’Este in May 2026. The new model will be positioned above the most expensive BMW offerings and below the least expensive Rolls-Royce models, targeting a lucrative luxury segment where competitors like Range Rover often exceed £200,000 in price.
Alpina Brand Reelevation
BMW acquired the Alpina trademark rights on January 1, 2026, integrating the brand into the BMW Group as an exclusive standalone entity. This move addressed initial concerns that the name might be retired or stripped of its individuality. The company emphasized that BMW Alpina will operate independently under the BMW Group umbrella, potentially benefiting from low-volume vehicle classifications that could exempt it from future emissions regulations affecting internal combustion engines.
The new brand will feature the words BMW ALPINA centered on the rear badge, alongside a redesigned Alpina crest. The monochrome crest replaces the previous red and blue version, retaining traditional throttle body and crankshaft emblems while omitting the heraldic shield element. BMW Alpina cars will offer exclusive designs, materials, and acoustic enhancements under the slogan “speed not sport,” differentiating them from M division models through a focus on comfort and a signature Comfort+ driving mode.
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Design and Features
The Vision BMW Alpina concept, measuring 5 meters 23 centimeters in length and 16 centimeters shorter than the 7-series, provided initial design cues for the production model. Head of design Maximilian Missoni described the concept as a reference point, suggesting its angular grille and 3D “ALPINA” script will feature in the final car. The traditional Alpina “deco-set” graphics will return as an option, painted beneath the bodywork lacquer rather than applied as decals. The brand’s signature 20-spoke wheels are also expected to reappear.
Rear-seat comfort remains a priority alongside driving performance. Production models will include these design elements, emphasizing bespoke options and accessories delivered through a Rolls-Royce-style dealer network.
Strategic Positioning
As a reminder, Alpina as it was went out with production of the 624bhp 626lb ft B8 GT, a 99-off model based on the 8-series Gran Coupe. Many of the show car’s design cues were inspired by the 1970s Alpina B7 Turbo.
