The move comes as the German automaker seeks to boost sales after recent profit dips and tepid demand for its premium electric models.
Mid-engine platform promises a non-electric rival to Ferrari
By emphasizing a mid-engine layout, the company signals a return to internal-combustion power, likely supplemented by hybrid assistance.
While technical specifications remain limited, Porsche has indicated that the new model will aim to match or exceed the 701 bhp output of the top-of-the-range 911 Turbo S. Whether the car will be rear-wheel or all-wheel drive has not been confirmed.
Chief executive Michael Leiters told media that the project “reflects some of the ideas, proportions, and design principles that will influence our future products.” He added that the concept shows how Porsche can evolve while staying unmistakably Porsche.
Design cues blend heritage with a modern edge
Wheels draw inspiration from the 928’s teledial rims.
Inside, the cabin adopts a minimalist approach, echoing the 550 Spyder and 356. The dashboard relies on physical switches and a central analogue rev needle, with a hybrid of digital and analog instruments. A retractable smartphone holder replaces a permanent infotainment screen.
This pared-back interior contrasts with the highly digitised cabins of the Taycan and Cayenne Electric, aiming for a driving environment comparable to a Lotus Elise in terms of focus.
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For customers accustomed to extensive customisation, Porsche plans to expand bespoke offerings, targeting an average spend of €330,000 per vehicle. The brand already showcases projects like the Flachbau RS, where a GT2 RS received a bespoke makeover.
Pricing is expected to sit above the £199,500 tag of the 911 Turbo S, though exact figures have not been released.
The brand’s Weissach division, which specializes in high-end customization, has already begun expanding its capacity to modify existing vehicles. Eleven Carrera GTs have undergone restomod treatments—reengineered with updated aerodynamics, weight reductions, and performance upgrades—while another 37 are in progress.
Beyond one-off commissions, Porsche plans to refine its program, which allows customers to tailor their vehicles with extensive personalization. The average spend on these options is expected to rise from €270,000 to €330,000 per vehicle, aligning with Ferrari’s average selling price of €440,000. The Flachbau RS serves as a benchmark for what Porsche envisions for its most discerning buyers. The company has confirmed additional bespoke projects are underway, further emphasizing its push into the ultra-luxury segment.
A three-row SUV and the return of the 718
Targeted primarily at North America, the largest market for the brand, this vehicle will compete directly with models like the Mercedes-Benz GLS and BMW X7. The SUV’s development reflects Porsche’s effort to capture higher-margin segments while maintaining its performance heritage.
Additionally, Porsche will replace the discontinued 718 Boxster and Cayman with an all-electric successor, priced significantly higher than its predecessor. The new model will incorporate bespoke architecture and a drivetrain designed to justify its premium positioning. The electric 718’s debut will mark another step in the brand’s effort to balance innovation with tradition.
